Retrouvez le meilleur de notre veille publicitaire et digitale de cette semaine !
Vous lisez Com’ une fin de semaine numéro #99 ! Quelles sont les nouveautés de la semaine ? Retrouvez votre best-of de toutes les meilleures actualités que vous devez connaître :
#PRINT : Un print efficace et une accroche bien pensée ! Belle campagne signée la chose Group pour la Sécurité routière !
Testez votre niveau d’équipement -> http://bit.ly/1c5wuTG
#PUBLICITE : Tous les enfants ont le droit d’être scolarisés en toute sécurité ! Human Rights Watch en français s’engage pour alerter le président Hollande sur la situation des écoles prises pour cibles… Signée BETC, cette publicité nous montre une réalité trop souvent oubliée. Plus d’infos : https://hrw.org/fr/ProtectSchools #ProtectSchools
#PUBLICITE : Coca-Cola communique envers les millennials avec sa dernière campagne TV. Ici, le bouchon de la bouteille qui se transforme en perche à selfie ! L’insight de départ est simple mais tout aussi crédible vis à vis du public visé par la marque ! Et c’est à l’agence Leo Burnett, Colombia que nous devons cette opération.
https://vimeo.com/190318986
#PUBLICITE : Orange nous dévoilait il y a quelque jours sa nouvelle campagne de communication 360° avec ses nouvelles offres, ses Casque de réalite virtuelle Orange VR1 le tout sous un hashtag bien identifié : #BigNoël ! Et c’est Publicis Conseil qu se charge de ce spot publicitaire haut en couleur. Découvrez notre article dédié à ce sujet.
#PRINT : voila les prints coup de coeur de cette semaine ! Réalisés par l’agence Menta, ils mettent en avant le transport facilité des cargaisons et la logisitque facilité avec moins de frontières. 
#SOCIAL MEDIA : Facebook repense sa politique anti-discrimination pour les marques. Oui, actuellement, “l’affinité ethnique” des utilisateurs de Facebook permet aux annonceurs de choisir à quelles communautés ils adressent leurs messages. Facebook identifie l’origine ethnique d’une personne à partir de ses intérêts partagés avec d’autres internautes. La nouvelle mise à jour désactivera l’affinité ethnique qui laisse la possibilité de cibler des communautés pour des offres d’emploi spécifiques. Le but est de lutter contre la discrimination raciale lors du recrutement, d’autant plus que Facebook vient de lancer son outil d’offre de job sur sa plateforme. 
#EPICA AWARDS : Cette semaine toute la planète pub découvrait le noms des grands gagnant des Epica Awards ! Nous vous avons listé tous les gagnants OR. Pour l’argent et le bronze, c’est par ici : http://winners.epica-awards.com/
Agency Title Category Country J. Walter Thompson Amsterdam “The Next Rembrandt” CAT 31-Creative Technology Netherlands NoA / &Co. “Momondo / The DNA Journey” Campaign CAT 32-Films & Series Denmark Darewin “The Jason Bourne Experience : Remember Everything” CAT 33-Branded Games France Leo Burnett India OLX, “Reuniting memories from 1947” CAT 34-Native Advertising India CP+B Turkish Airlines , “Batman v. Superman “ CAT 35-Product & Brand Integration USA INGO The Swedish Number CAT 27-Consumer Direct Sweden Abby Priest Adobe Stock Apparel CAT 28-Business to Business Direct Sweden INGO/Cohn & Wolfe “The Swedish Number: Saying “Hallå” to the World” CAT 36-Public Relations Sweden Fred & Farid Ma place est dans la salle CAT 36-Public Relations France POL 25m2 of SYRIA CAT 37- Events Norway Leo Burnett Chicago Van Gogh BnB CAT 37- Events USA King Solution KB Healthcounter CAT 38-Promotions & Incentives Sweden McCann España Delicious Calm CAT 39-Experiential & Shopper Marketing Spain Black Label Productions The Tale of Thomas Burberry CAT 08-Luxury & Premium Brands-TVC UK BETC Canal Plus “Dads” CAT 19-Media-TVC FR Leo Burnett Schweiz AG Crossword Campaign CAT 19-Media-OUT Switzerland DDB Group Germany Berlin Check it before it’s removed: naked breasts on Facebook against breast cancer CAT 29-Media Innovation – Traditional Media Germany Leo Burnett Chicago Van Gogh BnB CAT 30-Media Innovation – Alternative Media USA The Cyranos/McCann Sin Ir Más Lejos – EITB Campaign CAT 40-Copywriting & Storytelling-TVC Spain Grabarz & Partner Werbeagentur GmbH Laughing Horses CAT 12-Automobiles-TVC Germany Mindshare Denmark “Mistakes” CAT 13-Automotive Services & Accessories-TVC Denmark McCann NY “Keep America Safe” CAT 21-Health & Safety-TVC USA Leo Burnett Chicago Donate Life America, “Names” CAT 21-Health & Safety-PRE USA TBWA\ISTANBUL “Gay Turtle” CAT 22-Social-TVC Turkey Kikkut Together we can make Oslo a cleaner city! CAT 23-Environment-TVC Norway Leo Burnett Spain/Milford Sweden Justino CAT 20-Recreation & Leisure-TVC Spain/Sweden McCann London “Survival Billboard” CAT 20-Recreation & Leisure-Outdoor UK Leo Burnett Chicago Donate Life America, “Names” CAT 21-Health & Safety-PRE USA BBDO Russia Group pUp syndrome CAT 53- Online Campaigns – Food & Drink Russia J. Walter Thompson Amsterdam The Next Rembrandt Campaign CAT 54- Online Campaigns – Consumer Services & Household Netherlands Rethink “#TheReal10” CAT 55- Online Campaigns – Public Interest Canada McCann NY TV Doctors of America CAT 56 – Online Campaigns – Health, Beauty & Fashion USA TBWA\HAKUHODO “Intelligent Parking Chair” CAT 57 – Online Campaigns – Automotive Japan Young & Rubicam Budapest “Every Day a Play” CAT 58 – Online Campaigns – Media & Entertainment Hungary KENZO PARFUMS “Kenzo World” CAT 59 – Online Campaigns – Luxury France HAVAS TAIWAN “When Red Balloons Fly” CAT 60 – Online Campaigns – Business to Business & Corporate Taiwan Leo Burnett Toronto “Printed By Somerset” CAT 61 – Websites Canada TBWA\RAAD “Champion’s Hijack” CAT 62 – Online Ads UAE Forsman & Bodenfors “Look Who’s Driving” CAT 63 – Online & Viral Films Sweden DDB Group Germany (Berlin) Check it before it’s removed: naked breasts on Facebook against breast cancer CAT 64 – Online Social Networks Germany McCann New York “The Field Trip to Mars” CAT 65 – Virtual Reality USA KING Solution KB “Read to Unlock” CAT 66 – Mobile Sites & Apps Sweden DigitasLBi “Pigeon Air Patrol” CAT 67 – Mobile Campaigns UK DDB Group Germany (Berlin) Check it before it’s removed: naked breasts on Facebook against breast cancer CAT 68 – Mobile Social Networks Germany J. Walter Thompson Amsterdam “The Next Rembrandt” CAT 69 – Integrated Campaigns Netherlands M2Film “Food for Men” CAT 01 – Food TVC Denmark Leo Burnett McDonald’s Iconic Products, “Search” Campaign CAT 01 – Food OUT UK Energy BBDO “Extra Gum “Sarah & Juan” CAT 02 – Confectionery & Snacks TVC USA Publicis Italy Heineken, “The Chorus” CAT 03 – Alcoholic Drinks TVC ITALY BETC evian, “Baby Bay” CAT 04 – Non-Alcoholic Drinks TVC FRANCE Ruf Lanz Werbeagentur AG “Wedding Rings” Campaign CAT 04 – Non-Alcoholic Drinks PRE Switzerland HEREZIE Williams Shaving Gel, “Sensitive Skin” Campaign CAT 05 – Health, Beauty, Cosmetics & Toiletries TVC France Major West TEVA, “Bad Barista” CAT 06 – Prescription & OTC Products TVC Portugal Forsman & Bodenfors ÅHLÉNS, “No Limits” CAT 07 – Fashion, Footwear & Personal Accessories TVC Sweden Forsman & Bodenfors H&M, Clothing, “She’s a lady” CAT 07 – Fashion, Footwear & Personal Accessories TVC Sweden ALTMANN+PACREAU “M. Moustache” Campaign CAT 07 – Fashion, Footwear & Personal Accessories OUT France BETC Cillit Bang, “The Mechanic” CAT 09 – Household Maintenance TVC France Heimat Berlin Hornbach, “You’re alive. Do you remember?” CAT 09 – Household Maintenance TVC Germany IdeasXMachina (IXM) 3M Scotch-Brite, Scouring Pad, “Monsters” CAT 09 – Household Maintenance OUT Philippines Forsman & Bodenfors Postnord, Post Logistic, “Love Logistics” Campaign CAT 24 – Professional Products & Services TVC Sweden Rosapark “You never label once: Letterbox” Campaign CAT 24 – Professional Products & Services PRE France HEIMAT Berlin Das Handwerk, “The Way of the Master” CAT 25 – Corporate Image TVC Germany Zulu Alpha Kilo “Holding Our Own” CAT 25 – Corporate Image PRE Canada McCann Worldgroup s.r.l “Milanofil – XXIX International Stamps Exhibition” CAT 46 – Advertising Photography Italy Buzzman IKEA, “My Son” CAT 10 – Homes, Furnishings & Appliances TVC France Buzzman IKEA, “Cooking is Caring” CAT 10 – Homes, Furnishings & Appliances TVC France Insight Communications “Bring To Life” Campaign CAT 10 – Homes, Furnishings & Appliances PRE Nigeria Cheil Benelux B.V. “The Worst Instagram Account Ever!” CAT 11 – Personal Electronics & Devices TVC Netherlands Cheil Worldwide – Dubai “Samsung Noise Cancellation Print Ads” CAT 11 – Personal Electronics & Devices PRE UAE TBWA Stockholm Canal Digital, Satellite TV provider, “Watching TV is important” CAT 14 – Communication & Public Services-TVC Sweden Åkestam Holst SAS, Scandinavian Airlines, “Travelers Think Big” Campaign CAT 15 – Transport & Tourism TVC Sweden TRY Norwegian, Tickets to Los Angeles, “Brad is single” CAT 15 – Transport & Tourism PRE Norway Leo Burnett Chicago McDonald’s, All Day Breakfast, “We Hear You” Campaign CAT 16 – Restaurants, Bars & Cafés TVC USA Ruf Lanz Werbeagentur AG Hiltl Vegetarian Restaurant, “Annual Rings” Campaign CAT 16 – Restaurants, Bars & Cafés PRE Switzerland Åkestam Holst IKEA Sweden, “Every Other Week” CAT 17 – Retail Services TVC Sweden adamandeveDDB John Lewis, “The Man on the Moon” CAT 17 – Retail Services TVC UK TBWA\RAAD Go Sport, “Champion’s Hijack” CAT 17 – Retail Services PRE UAE adamandeveDDB John Lewis Insurance, Premier Home Insurance, “Tiny Dancer” CAT 18 – Financial Services TVC UK McCann New York Cigna , Health Insurance , “TV Doctors of America “ CAT 18 – Financial Services TVC USA Factory Honda , “Paper “ CAT 41-Animation TVC UK HEIMAT Berlin otto.de, “The Letter” CAT 41-Animation OFL GERMANY Wunderman Danone, Activia, “Journey to your Dream/Ingrid” CAT 42-Direction & Cinematography-OFL FRANCE IP Tyutkov Dmitriy Gennadyevich S7 Airlines, “OK GO — Upside Down & Inside Out #GravitysJustAHabit” CAT 42-Direction & Cinematography-TVC RUSSIA BBDO New York Bacardi, Grey Goose Vodka, “La Pursuit” CAT 43-Post Production & Visual Effects-TVC USA M2Film Stryhns, “Food for Men” CAT 44-Best Use of Sound and Music DENMARK Grabarz & Partner Werbeagentur GmbH Robin Wood e.V., “Disappearing Animals” Campaign CAT 45- Print Craft-OUT GERMANY Grabarz & Partner Werbeagentur GmbH Robin Wood e.V., “Disappearing Animals” Campaign CAT47- Illustration-PRE GERMANY Publicis London Tourism Ireland, Tourism, “Doors Of Thrones” CAT47- Illustration-OUT UK Depot WPF KARAT, processed cheese range, “KARAT: long history – short story” CAT 48-Graphic Design RUSSIA Havas Istanbul Bausch + Lomb, Optic, “Eagle Eye Calendar” CAT 49-Publication Design TURKEY DDB Brussels Alzheimerliga, Book for Alzheimer patients, “Simplified Stories” CAT 49-Publication Design BELGIUM Leo Burnett Schweiz AG Turmhof Distilleries, Liquor / Schnapps, “Temperature checking bottles” CAT 50-Packaging Design SWITZERLAND Leo Burnett Toronto Printed By Somerset, Printed By Somerset, “Printed By Somerset” CAT 51-Brand Identity CANADA Serviceplan Dot Incorporation, The first Braille Smartwatch, “DOT. The First Braille Smartwatch” CAT 52 – Product Design GERMANY J. Walter Thompson Bangkok Thai Samsung Electronics / Thai Association Of The Blind, Touchable Ink, “Touchable Ink” CAT- 52 Product Design THAILAND TRY Norwegian, Tickets to Los Angles, “Brad is single” CAT-70 Humour NORWAY Cheil Spain Samsung, Samsung Galaxy S7 & Gear S2, “Samsung Blind Cap” CAT 71-Olympic Games 2016 SPAIN McCann Paris Mouvement du Nid, NGO / Charity, “Girls of Paradise” CAT 26-Radio Advertising FRANCE
