À quelques jours de l’ouverture du Festival international de la créativité Cannes Lions 2025, les premières shortlists des catégories Titanium, Innovation et Glass viennent d’être dévoilées ! Ces prix mettent en avant les campagnes publicitaires les plus créatives, celles qui innovent, cassent les codes et portent des messages forts pour la société. Tour d’horizon sur les projets qui pourraient bien marquer cette nouvelle édition du grand rendez-vous de la créativité.
Les Cannes Lions 2025 se tiendront du lundi 16 au vendredi 20 juin. Cet événement, véritable référence mondiale, célèbre les meilleures créations publicitaires, parmi lesquelles brillent plusieurs talents français.
Shortlist de la catégorie Innovation
Interface Of Humanity Powered By Ntt – Ntt Human Informatics Laboratories, Dentsu Inc.
Baby Minder – Eurofarma, Ogilvy Health.
Self-Packing Cheese – Nestle, Ogilvy Colombia.
Drops Of Hope – Kimberley Clark, FCB New York.
Fixables – Philips, LePub.
Creamotherapy – My Doctors Recipe, Havas Lynx.
Airpods Pro 2 Hearing Aid Feature – Apple, Apple.
Living Fabric – Universidad De Los Andes & Atratus, VML.
Painvisible – Aritium, VML Spain.
Philips Grow – Philips, LePub.
Caption With Intention – Academy Of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society, FCB Chicago.
Darty – Long Lasting Passport – Darty, Publicis Conseil.
Fixables – Philips, LePub.
Living Fabric – Universidad De Los Andes & Atratus, VML.
Wildfire Watchtowers – Rogers, Publicis Canada.
Sounds Right – Museum For The United Nations – Un Live, Spotify, Akqa.
Streetnav – Streetco, Havas Paris.
The University Of Dyslexic Thinking – Made By Dyslexia, DDB Melbourne.
Beer Retirement Account – Poker Beer, Monks.
Caption With Intention – Academy Of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society, FCB Chicago.
Renault – Cars To Work – Renault, Publicis Conseil.
Breastmilk Money – Herconomy, Serviceplan.
Painvisible – Aritium, VML Spain.
Sphere – Sphere Entertainment, Sphere Studios.
Introducing Immersive On Apple Vision Pro – Apple, Apple.
Breastmilk Money – Herconomy, Serviceplan.
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Shortlist de la catégorie Titanium
Price Packs – Penny, Serviceplan.
Camdom – Billy Boy, Innocean Berlin.
The Flame That Wasn’t A Flame – EDF, BETC Paris.
E.l.f. Beauty “So Many Dicks” – e.l.f. Beauty, e.l.f. Cosmetics.
Axa – Three Words – Axa, Publicis Conseil.
Orange – Safer Phone – Orange, Publicis Conseil.
Pub Succession – Heineken, LePub.
Lucky Yatra – Indian Railways, FCB India.
36 Months – 36 Months, Finch.
Minefield Honey: Harvesting Hope – Kernel, Ministry Of Foreign Affairs Of Ukraine, Saatchi & Saatchi Ukraine.
The Final Copy Of Ilon Specht – L’oreal, McCann Paris.
Sphere – Sphere Entertainment, Sphere Studios.
Caption With Intention – Academy Of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society, FCB Chicago.
Pedigree Caramelo – Pedigree, AlmapBBDO.
Life Donor Card – Mastercard, MRM Germany.
Vaseline Verified – Unilever, Ogilvy.
Breastmilk Money – Herconomy, Serviceplan.
The Athletes Code – Powerade, Ogilvy.
Shortlist de la catégorie Glass
AirPods Pro 2 hearing aid feature – Apple, Apple.
Her dome – Government of the State of São Paulo, DPZ.
Code My Crown – Dove, Edelman.
Omnilivery Omni – Saatchi & Saatchi France.
AXA – Three Words – AXA, Publicis Conseil.
Renault – Cars to Work Renault – Renault, Publicis Conseil.
Heralbony – Heralbony Co., Ltd.
Special Dates Boticário – AlmapBBDO.
Grad in Black Vult – GUT.
Assume That I Can CoorDown – Small.
The Invisible Heirs – Mobilink Bank, VEON.
Sato 2531 – Asuniwa, Dentsu Digital.
e.l.f. Beauty “So Many Dicks” – e.l.f. Beauty, e.l.f. Cosmetics.
So Win Nike – Wieden+Kennedy.
The University of Dyslexic Thinking – Made by Dyslexia x Virgin, DDB Melbourne.
The Final Copy of Ilon Specht – L’Oréal, McCann Paris.
The ‘Paralympic Dream’ Campaign – The International Paralympic Committee, adam&eveDDB.
Orange – The Greatest Run Orange – Orange, Publicis Conseil.
The Pen to Right History – Last Prisoner Project, McCann.
A Seat at the Table – Stella Artois, Droga5 (Part of Accenture Song).
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement – Dove, Ogilvy UK.
LiveFearless – Bodyform, AMV BBDO.
